Research · 2026

The State of AI in Nigerian Business.

Nobody has the real data on how Nigerian businesses use AI — what's working, what's overpriced, and what's just hype. So we're collecting it. This is the first independent survey of its kind, and your answers shape the report.

5 minutes
Confidential — reported only in aggregate
Get the full report free before release

Section A

About your business

Which industry best describes your business?

Retail / E-commerce Food & hospitality (restaurants, hotels, catering) Professional services (law, accounting, consulting) Real estate / Construction Fintech / Financial services Health / Pharmacy Logistics / Transport Fashion / Beauty Education / Training Media / Creative / Marketing Agriculture / Agro-processing Other

Please choose one.

How many people work in your business (including you)?

Just me 2–5 6–20 21–50 51–200 200+

Please choose one.

Where is your business primarily located?

Lagos Abuja Port Harcourt Ibadan Kano Fully online / no physical location Other

Please choose one.

What's your role?

Owner / Founder Managing Director / CEO Operations Manager Other

Please choose one.

Roughly what is your business's monthly revenue?

Optional — helps us compare adoption by size

Under ₦1M ₦1M – ₦5M ₦5M – ₦20M ₦20M – ₦100M Over ₦100M Prefer not to say

Section B

Where your time goes

Which of these tasks eat the most time in your business?

Select up to 3

Answering customer enquiries (WhatsApp, IG, calls) Following up on payments / invoicing Bookkeeping and accounts Creating marketing content / social posts Inventory and stock tracking Staff scheduling and management Preparing reports Data entry / paperwork Order processing and delivery coordination Answering the same questions over and over

Please select at least one.

How many hours per week do you personally spend on repetitive admin tasks?

Less than 5 hours 5–10 hours 10–20 hours More than 20 hours I honestly don't know

Please choose one.

Have you ever lost a customer or sale because you replied too late?

Yes, definitely Probably No Not sure

Please choose one.

In one sentence: what is the single most frustrating, repetitive task in your business?

Optional

Section C

AI awareness & usage

How familiar are you with AI tools like ChatGPT?

I use them regularly I've tried them a few times Heard of them but never used Not familiar at all

Please choose one.

Which of these does your business currently use?

Select all that apply

ChatGPT / Gemini / similar chatbots WhatsApp Business auto-replies AI design tools (Canva AI, etc.) AI for writing posts, emails, proposals Automated bookkeeping / invoicing software A custom AI or automation system built for us None of the above

Please select at least one (or "None of the above").

If you use AI, what do you mainly use it for?

Select all that apply — optional

Writing content / captions / emails Customer service replies Research and ideas Design and images Analysis / reports We don't use AI

Do your staff use AI tools for work (even informally)?

Yes, openly Yes, I suspect so No I don't have staff

Please choose one.

Compared to one year ago, is your business using AI more, less, or the same?

Much more A bit more Same Less We've never used it

Please choose one.

Section D

What's holding you back

What has stopped or slowed your business from using AI more?

Select up to 3

I don't know where to start Too expensive Don't trust it with my business/customer data Internet / power issues My staff don't have the skills My customers prefer human interaction No time to set it up Tried it before and was disappointed I don't believe the hype Nothing is stopping us

Please select at least one.

If you could wave a magic wand and have ONE thing fully automated tomorrow, what would it be?

Optional

Who would you trust most to set up AI for your business?

A Nigerian company that understands local business A foreign / international company A freelancer / individual developer I'd want to learn and do it myself A friend or someone referred to me Nobody — I don't trust anyone with this yet

Please choose one.

Section E

Investing in AI

Is your business planning to invest in AI or automation in the next 12 months?

Yes, actively looking now Yes, sometime this year Maybe, if I see proof it works No Don't know

Please choose one.

What would you realistically budget per month for a system that saves you 10+ hours a week?

Under ₦50k ₦50k – ₦150k ₦150k – ₦500k ₦500k+ Nothing — would only pay one-time Nothing — not interested

Please choose one.

What proof would convince you to invest?

Select up to 2

Seeing results from a business like mine A free trial or pilot A clear calculation of money / time saved Recommendation from someone I trust Nothing — I'm already convinced Nothing would convince me

Please select at least one.

Would you rather…

Pay a company to set up and manage everything Pay to be trained so my team runs it ourselves A mix of both Neither

Please choose one.

Section F

Stay in the loop

Want a free copy of the final report before public release?

Yes please No thanks

Please choose one.

Would you like a free AI Readiness Assessment for your business?

15-min call · no obligation — we tell you what's worth automating and what isn't

Yes please Not now

Please choose one.

May we contact you for a short follow-up interview?

Featured businesses get profiled in the report

Yes No

Please choose one.

Thank you.

Your answers are now part of the first real picture of AI in Nigerian business. We'll send the report your way before it goes public.

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